BETWEEN PAST AND PRESENT

Based on Arabic Calligraphy and Typography

Between Past and Present is a publication that explores the evolution of Arabic typography and calligraphy. The book features two covers, designed to reflect the unique reading directions of both English (left to right) and Arabic (right to left). The chapter openings are intricately engraved and laser-cut, adding a tactile dimension to the design. The cover is crafted from marble acrylic sheets, giving it a sophisticated and timeless feel that honors the rich cultural heritage of Arabic calligraphy while embracing modern design techniques.

Medium: Mixed Media, engraving, and laser cut
Size: 8X8”  
Year:2018

The Dance Studio 

Brand Identity

The Dance Studio's brand identity is designed to celebrate movement in a futuristic and innovative way. Each dance style is represented through sleek, modern design elements that set it apart from traditional dance representations. Inspired by minimalist aesthetics and silver tones, the visual identity merges organic movement with cutting-edge design, creating an atmosphere of empowerment and creativity.

The pattern used in the branding symbolizes constant motion, with fluid, circular shapes anchoring the design to reflect the continuous flow of dance. The choice of Scale VF font highlights the versatility and individuality of dance, emphasizing that movement takes on many forms and expressions.

This unique approach fosters a supportive, inclusive space where self-expression thrives. The Dance Studio’s brand identity invites dancers of all kinds to explore and celebrate their authentic selves in a modern, judgment-free environment where creativity and well-being come together.

Medium: Mixed Media.
Location: Riyad, Saudi Arabia
Year: 2025
Please note that the Logo Design was not created by our studio.

                           

With Every Difficulty, There is Relief

Based on emotions and feeling

With Every Difficulty, There is Relief is a project that captures the emotional reflections of Alzheimer's caregivers, focusing on the feelings of my family members regarding my grandfather's illness. The project consists of five fabric posters, each measuring 28x36 inches, with a unique quote from interviews with my aunts and uncle, expressing their emotions about their father's disease. The same fabric was used across all posters to represent my grandfather, while the varied typography layouts symbolized the different voices of my family members. Each poster was photographed in a different natural setting, reflecting the connection to nature that my grandfather cherished, particularly after his Alzheimer's diagnosis. Overlaid with audio recordings of my family sharing their personal stories and experiences, the project serves as a poignant tribute to both my grandfather’s love for nature and the emotional journey of caregiving.

Medium: Fabric,  using. a unique technique to print Typography 
Size: 28X36”  
Year:2023

Coral

Based on environmental issues.

Coral is a project designed to raise awareness about the environmental impact of single-use plastics and to encourage individuals to reduce their consumption of these materials. By highlighting the connection between plastic waste and the health of coral reefs, the project aims to foster a deeper understanding of the urgent need for sustainable practices. Through compelling visuals and messaging, Coral advocates for a shift toward more eco-friendly alternatives, empowering people to make choices that protect both the environment and marine life.

Medium: Projection Mapping, Plastic, Sound Design
Size: 28X36”
Year: 2024
Collaborative work, Partner: Seri Kwag
Video credits: 

https://youtu.be/VlitIn8rLPY
https://youtu.be/r6MlnKvsyAE 

STUCK IN A BEAUTIFUL MEMORY

Metaphor poster and stickers 

The poster explores the theme of being trapped in a beautiful memory that no longer exists, promoting a lecture series about a man who remains deeply in love with a woman long after her death. The design visually captures the emotional tension between holding on to the past and the pain of its absence. Through evocative imagery and symbolic elements, the poster conveys the bittersweetness of love that transcends time, inviting viewers to reflect on the lasting impact of memories and the challenge of moving forward.

Medium: Mixed Media, Collages.
Size: 18X24”  
Year :2018

Human being stages Stickers pack 


After attending the lecture, each person will get a set of three stickers represented in a locked jar to give the same feel of stuckness.

The stickers are called “ The Human being stages Stickers.” The aim behind that is to let people chose which stage they felt stuck the most and post it on the poster.